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 Buyer's Remorse And How To Short Circuit It |
| Buyer's Remorse And How To Short Circuit It Kenrick Cleveland When making purchase large and small, it is human nature for us to want to make sure we've made sound and proper decisions with keen determination and an eye towards value and greatest use. It's human nature to wonder if our decisions are good ones. The way that people generally know if their decisions are good ones is when they have real congruence that they've got the right thing. The following is some research in the field of social ways of looking at persuasion. Some research was performed in the area sociology and persuasion. The studies discovered that when people were going to a race track to bet, prior to placing the bet they would be asked by the researcher, 'You're going to make a bet. What are the odds that the horse you're choosing is going to win?' Generally, the odds they gave were low. 'I'm not sure. I mean, maybe fifty-fifty, or a thirty percent chance. . . I guess pretty low.' The researchers asked another set just after the purchaser bought the ticket, 'So you've just placed a bet. What are the odds your horse is going to win?' The general response: 'Oh, huge. Huge! Eighty percent probably? Ninety percent. Maybe more?' What changed? They bought the ticket. That's it. So what made these folks believe their odds increased so dramatically after buying the ticket? The short answer is, they were emotionally committed to believe they had made the right choice. Sadly, nowadays, commitment isn't what it used to be. People "commit" to things all the time and back out at the last minute or have three to seven days to change their minds. What does this mean? A deal isn't a deal until the people are happy and they're using the product and they're really sold on it. That's when you've got a good deal all the way around. The following principles come to bear on the way people make their decisions and whether or not they stay happy with them. 1) Hearing they could have bought it cheaper elsewhere. 2) Learning that there's a fault or a problem with the product or with what it advises. 3) A family member or friend telling them that this is pure nonsense. 4) Another thing that could happen is, the person themselves begins to doubt that what they did was either a good use of money or a valuable enough service for them to spend it on. 5) A family member, a spouse may try to convince them that they need that money for other things. Knowing this gives us a very, very, very, very severe unfair advantage. Kenrick Cleveland teaches techniques to earn the business of wealthy clients using http://www.maxpersuasion.com/ persuasion. He runs public and private seminars and offers home study courses and coaching programs in http://www.maxpersuasion.com/ persuasion techniques. Click here for other http://www.uberarticles.com/?id=27051&b=79 unique 'persuasion' articles.
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