What is he doing? He is inviting top media people to answer questions via free teleseminars with his clients. If you'd like to see how he is doing it, listen in on January 30th (next Tuesday) at 8:00 p.m. Eastern Time while he interviews Joyce Lain Kennedy, perhaps the top syndicated columnist on careers (and author of a ton of bestselling books). Her Careers Now column is syndicated in over 100 newspapers.

Now, she benefits from the additional exposure Darrell is providing her via the teleseminar. And he is benefiting by creating a relationship with her while he is also gaining additional credibility with his potential customers. That's a win-win for everyone.

Prior to the teleseminar, Joyce has asked people to send in questions ahead of time by going to her website (www.AskJoyceLainKennedy.com). Thus, besides the exposure from the teleseminar itself, she is also encouraging lots of people to visit her website.

These are two smart authors working together to create real value for their readers while also exposing more readers to their work.

from : www.CareerGuy.com