Home  Computer & Internet Tech Email-marketing
 The List-Builders That Still Work: Squeeze Pages |
| The List-Builders That Still Work: Squeeze PagesRay EdwardsAre you wondering if squeeze pages still work well to build your email list?A "squeeze page" is one that forces your site visitors to give you their name and email address in exchange for some kind of bribe an audio training, a special report, or piece of software.This technique still works like magic -- as long as you do it carefully, and offer a "bribe" that is truly appealing and valuable to your visitors.Here are some things to think aboutGrowing your email list is the surest way to grow your business, sales and profits.The problem we run into these days is simple: people are more reluctant than ever to give up their email address. The squeeze page is still the best way to build your list, but it requires more thought today than it did even a few months ago. Using a squeeze page carelessly can do your business more harm than good.It's best to use a squeeze page on a site that is built to sell one product. For example, if you have a site that features a sales letter selling a particular product or service, placing a squeeze page in front of the information about that product or service is a good idea. This keeps readers from being distracted; it sifts and sorts potential buyers by level of seriousness; and it gives you a list of interested parties that you can go back and market to repeatedly.The worst thing you can do it use a squeeze page in front of the wrong kind of site.Don't put a squeeze page in front of your portal site, your branding site, or your blog. Putting a squeeze page in front of those kinds of sites does not make sense. Those sites have a very different purpose than sites that are intended to sell one targeted product or promotion.Just keep in mind that your squeeze page is a barrier to what is behind it.It keeps people out of your website and it can potentially scare off your customers.If you have a strong enough offer, a video, an audio, or special report, you may be able to get people to opt in and build a very targeted list using a squeeze page.Online threats such as spam, scams, spyware, and viruses are a few reasons people are more resistant to giving you their email address.The bottom line: squeeze pages work. I use them, and I think you should do. The key is to use them in the right situations.For an inside look at the techniques of a top direct response copywriter, check out the blog of http://rayedwards.com/ Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and http://rayedwards.com/ free copywriting advice. This and other http://www.uberarticles.com/?id=33378&b=79 unique content 'business' articles are available with free reprint rights.
|
|
 |
Ads |
 |
|
|
|
|
|
